Tuesday, August 24, 2010

Underscores versus Dashes in URLs

I had a whole series of discussions with clients regarding this, especially in having them change company policy in constructing URLs. I found this video and, to paraphrase an old saying, a video is worth a thousand words.

Thursday, August 12, 2010

The End of Google Wave

Google has decided to pull the plug on Google Wave. After great promise it dies an ignoble death.

Google in their August 4th update states that:

Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects.
Update on Google Wave

The failure was primarily due to the business decision to launch the product too soon. This was a robust application whose target audience included non-techies who will have nothing to do with a product that doesn't help them accomplish the tasks at hand. In many ways Google Wave was a time-sink, entertaining and a useful exercise for IAs, developers and other techies, but of little to no use for many business users. The end result we see now - after a rousing introduction - Google Wave is dead barely a year after being introduced to the public.

Wednesday, August 11, 2010

The Psychology of Users

One thing to factor in when coming up with a strategy with business owners is the psychology of users, both that of the site owners themselves and the site users. Site owners want to have what others have or they feel that they would be lacking in comparison to their competitors.

Then there is the psychology of site consumers who feel that the site is less professional without the gizmos that another site has.

I see this all the time in relation to social media. Some sites are better suited for social media than others. For some sites social media will never be more an unnecessary time sink and money pit.