Saturday, September 20, 2008

Usability Testing: Does a Warm or Cold Drink Change the Results?

There is an interesting program on BBC Horizon which explores how seemingly irrelevant externalities affect our decision making process. You can see the video here: How to Make Better Decisions

One of the experiments shown on the program indicated that you will feel more positive about a newly met person if you're holding a warm beverage. Conversely if you're holding a cold beverage you will feel more negative about that person. (Does it also imply a website?) This resonated with me as I just went through a hiring process and have been very dissatisfied with the person selected. If we had been drinking Red Bull instead of coffee would we have come to a different decision?

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