From the author of The Meme Machine - Susan Blackmore speaks at TED. Anyone interested in marketing or technology ought to watch this. How and why do memes spread?
"Information/Technology spreads because it must." If you like Ray Kurzweil you'll love this talk - especially her description that we're at the "third replicative point". [16:50]
We become teme machines: AI merges with people. Scary and wonderful. If so we become immortal.
See the video The Birth of Computers at 15:55 (a George Dyson discussion) for another take on this topic.