At one time AOL was the 800 pound gorilla. They were the social networking site of the 1990s (and I must say that I ridiculed the idea at the time). AOL tried to be the portal by which we all entered the web. They failed. At one time people feared the rise of Microsoft. Now Microsoft has become like AT&T: last years powerhouse and today's ho-hum large corporation.
What will become of Google and Facebook? Combined they will make one hell of a team.