Google wants to provide YOU with more accurate searches and wants to do so based upon YOUR search history. That's great. Or is it? Will this search data become integrated with other Google products? This data helps Google know more about YOU. But do we really give our permission to Google (the corporate entity) to use our data throughout its subsidiaries when we use one of these subsidiaries? For example does participation in Google Search mean that YouTube (owned by Google) can share in the use of this data?
Right now Google seems to be limiting their search data collection to Google the search engine. Good. Let's keep it that way. But even here - users MUST have the ability to see what is collected and to be able to remove data from the database - for whatever reason it may be.
Previously, we only offered Personalized Search for signed-in users, and only when they had Web History enabled on their Google Accounts. What we're doing today is expanding Personalized Search so that we can provide it to signed-out users as well. This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in your browser.
Personalized Search for everyone