Data Apple collects about users from its vaunted iPhone is so valuable that the company must build a special search engine just to keep Google from gleaning insight from that data, analysts say.
Piper Jaffray analyst Gene Munster said there is a 70 percent chance Apple will roll out a mobile search engine tailored for its iPhone within the next five years.
Google is currently the default search engine on the iPhone, which has tens of millions of users. Pairing the leading search engine -- 65 percent in the U.S., more share abroad -- with one of the most popular smartphones on the planet made good business sense.
OK, now this may be an interesting fight. Google needs some serious competition, Microsoft doesn't seem to be bringing the fight to them; maybe Apple will be able to do so.