Friday, May 7, 2010

Google Includes Site Speed in Search Ranking

Give 3 cheers to Google. They are trying to take account of how fast a page loads when determining their search results. This is a tremendous advancement: advancing properly coded pages over poorly coded ones. The devil is in the details but including page load and rendering speed in their ranking algorithms will only make things better for all of us.

Now, if only they can determine the original content writer and rank the site higher than copycats. I suppose it will become practical in a few years as Google increases their indexing and computer/database speed increases.

Like us, our users place a lot of value in speed — that's why we've decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.

While site speed is a new signal, it doesn't carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on at this point.

Using site speed in web search ranking

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