As long-time readers of this blog know, I'm a strong advocate of privacy rights. The problem is two-fold: first people don't understand how much privacy they've given up and second the available privacy technology is too difficult, too complicate for the average person to use.
It looks as if that may be changing. Another privacy based search engine has come on the market. It has a silly name, DuckDuckGo but if it provides good results it may become an important tool in one's "privacy arsenal."
If you're looking at privacy minded search engines don't forget to look at Start Page.