While Gawker is dropping the blog format, sites of magazines like Wired and The Atlantic are embracing it. (At both outlets, all articles, other than those that first appeared in print, are published in a blog-like format.) Or check out Newsweek, whose home page lists headlines and snippets in reverse-chronological order, just like at your friend's Blogger site.
The design shifts—with blogs looking more like magazines, and magazines looking more like blogs—aren't just superficial. These changes in presentation are collapsing all distinctions between "blog posts" and "articles."
Slate, This is Not a Blog Post
Monday, October 18, 2010
Blogs and Articles
I'm not much of a fan of Slate for technical articles but they have an excellent article on the changing face of blogs and magazines.