Do we say GIF (hard G) or jiff?
Do we say J-P-G or jpeg?
Is it dub-dub-dub or www?
Do we say "forward slash", "slash" or leave it out all together?
It doesn't matter what Steve Wilhite says, nor does it matter what CompuServ had in their original documentation. This is not 1993. The pronunciation, as chosen in millions upon millions of conversations over the last 20 years have settled the question.
I got the following quotes from twitchy.com
That awkward moment when Kmart can't pronounce "gif" in their national commercials.— Lauren Stricos (@laurenstricos) November 29, 2013
Not only is the KMart commercial annoying, but they improperly pronounce GIF.— Amazing Rando (@scout_6) November 27, 2013
The Kmart commercial about "giffing out" pronounce "gif" incorrectly. I mean I use the hard "g" sound too, but on tv let's try harder.
— Hannah Murphy (@hanner2012) November 27, 2013
I don't know why I am so irritated that this religious war is being refought - but, there it is. I find it ridiculous that people make these claims. If they believed what they were saying (as opposed to being pretentious) they would be saying "jiff" instead of "GIF" in their conversations. And yet, I haven't heard it called "jiff" in close to 20 years.